Visitor Studies

The Ohio History Connection undertakes research into audience experiences and learning to assist the organization in policy and planning, and exhibit and program development.

Audience Research

Research helps us understand our audience needs, expectations, and interests. We also use this data to identify audiences that we are not reaching (or reaching).

Exhibit Evaluation

Evaluation during exhibit development is part of the process from the initial idea through final installation. These studies help us gauge interest in exhibit ideas, make changes based on quick visitor trials of exhibit prototypes, document how visitors use exhibits, and understand what people learn through their experiences.

Program Evaluation

Like exhibit evaluation, program assessment may begin at the project’s inception and continue through to document its long term impacts. We study offerings such as everyday interactions with staff, public programs, special events, school, and teacher professional development activities.