Ohio History Tax Check-Off Campaign

Promotion Kit 2014
“Your Ohio Tax Return Can Make History!”

First, thank you for volunteering to help get the word out about the Ohio History Tax Check-Off. With your help, we’ll enact a coordinated promotion effort across the state to raise awareness about the Ohio History Tax Check-Off and the local history projects it funds.

This year, our campaign asks the question, “What would it be like if historical figures--like Annie Oakley, the Wright Brothers, and Ulysses Grant--had to fill out modern-day tax forms?” Answer: Hilarious situations in which they worry about everything from deductions to deadlines. This humor-based campaign is intended to 1) Raise awareness about the Ohio History Tax Check-Off, and 2) Encourage Ohioans to donate to the Tax Check-Off on their Ohio tax returns.

Promotion Kit Materials
Below are links to print and online materials that you and your organization can use to help promote the Ohio History Tax Check-Off. Click on “Promo Plan/Social Media Calendar” for a day-by-day guide to the promotion plan, which includes a detailed social media calendar.

Questions About the Kit?
Please contact the Marketing and Communications Division at the Ohio History Connection: communications@ohiohistory.org; 800-647-2498 or 614-297-2319.

 

Promotion Plan and Social Media Daily Calendar
Download the Promotion Plan and Social Media Daily Calendar and help us coordinate our promotion efforts across the state so that we can raise the most funds for local history projects in Ohio. This document includes key dates during the campaign and daily social media posts.

Format: The Promotion Plan and Social Media Calendar is a Microsoft Word doc file.

Click here to download the Promotion Plan and Social Media Calendar.

Press Releases
Purpose: These press releases can be used to pitch/propose stories to local reporters. Story topics include a generic story on the Ohio History Tax Check-Off and individual stories on each grant recipient and a current project funded from the tax check-off.

Format: All press releases are Microsoft Word doc files, so that they are easy to cut and paste.

Pioneering Archaeology Excavation Method Being Piloted Thanks to donations to Ohio History, Cleveland

History Fund Grant Helps Raise Awareness of African American History in Cleveland, Cleveland

National Landmark Preserves Historic Artifacts Thanks to Grant From Ohio’s History Fund, Dennison

Grandma Gatewood Gets Her Film with the Help of Ohio's History Fund, Gallipolis

Springfield’s “Attic” in Good Order Thanks to History Fund Grant, Springfield

Rare Color Footage Being Made Available Online Thanks to Ohio’s History Fund, Union County

Butler County’s MidPointe Library System Expands Access to Local History Thanks to Ohio's History Fund, Butler County

History Fund Grant Will Help Cincinnati-Area Shaker Village Open to the Public, Cincinnati

History Fund Grant Helps Preserve Southeastern Ohio Landmark, Zanesville

Print Flyers
The images below include printable flyers in color and black and white. Click on the “Online Images” tab for images that you can share on your webpage or social media.

Format: All files are in jpg and pdf format.

Annie Oakley Flyer/Poster JPEG or PDF

OHS-TaxCheckOff-Annie-Oakley.jpg

Ulysses Grant Flyer/Poster JPEG or PDF

Tax check-off poster Grant

The Wright Brothers Flyer/Poster JPEG or PDF

OHS-TaxCheckOff-Wright-Brothers.jpg

Videos
The Ohio History Connection has created short, 30-second promotional videos featuring Annie Oakley, the Wright Brothers, and Ulysses Grant. Anyone can link to these videos on social media or embed links into webpages.

Format: The videos are published on Youtube.


Annie Oakley


Annie Oakley (short)


U.S. Grant


The Wright Brothers

Online Images
The images below include images in a variety of different sizes and feature all three tax check-off figures (Annie, Grant, and Wright Brothers). Please use any of these images on your organization’s website and social media platforms.

Format: All images are jpg and pdf files, which work great on all websites and social media platforms.

Banners for Social Media and the web
Media Type File Size JPEG File
PDF
Make History (Web Banner) 320x50 JPEG
PDF
Tax Check-Off logo (Black & White) 2100x1029 JPEG PDF
Ohio Check mark (Facebook) 110x80 JPEG
PDF
Annie Oakley (Facebook) 200x200 JPEG PDF
Ulysses Grant (Facebook) 200x200 JPEG PDF
Wright Brothers (Facebook) 200x200 JPEG
PDF
Annie Oakley (sidebar) 160x600 JPEG PDF
Ulysses Grant (sidebar) 160x600 JPEG PDF
Wright Brothers (sidebar) 160x600 JPEG PDF
Annie Oakley (Web Image) 300x250 JPEG PDF
Ulysses Grant (Web Image) 300x250 JPEG PDF
Wright Brothers (Web Image) 300x250 JPEG PDF
Annie Oakley (Web Image) 300x600 JPEG PDF
Ulysses Grant (Web Image) 300x600 JPEG PDF
Wright Brothers (Web Image) 300x600 JPEG PDF
Annie Oakley (Web Banner) 728x90 JPEG PDF
Ulysses Grant (Web Banner) 728x90 JPEG PDF
Wright Brothers (Web Banner) 728x90 JPEG PDF

Newsletter Stories
These short stories are great for your online or print newsletters, particularly in the months of February-April. Story topics include a generic story on the Ohio History Tax Check-Off and individual stories on each grant recipient and a current project funded from the tax check-off.

Format: All newsletter stories are Microsoft Word doc files, so that they are easy to cut and paste into any online or print newsletter.

Tax Check-Off logo (Black and White) .JPEG

Your Tax Return Can Make History, sample newsletter story

Pioneering Archaeology Excavation Method Being Piloted Thanks to Ohio’s History Fund, Cleveland

History Fund Grant Helps Raise Awareness of African American History in Cleveland, Cleveland

National Landmark Preserves Historic Artifacts Thanks to Grant From Ohio’s History Fund, Dennison

Grandma Gatewood Gets Her Film With the Help of Ohio’s History Fund, Gallipolis

Springfield’s “Attic” in Good Order Thanks to History Fund Grant, Springfield

Rare Color Footage Being Made Available Online Thanks to Ohio’s History Fund, Union County

Butler County’s MidPointe Library System Expands Access to Local History Thanks to Ohio’s History Fund, Butler County

History Fund Grant Will Help Cincinnati-Area Shaker Village Open to the Public, Cincinnati

History Fund Grant Helps Preserve Southeastern Ohio Landmark, Zanesville

Letters to the Editor Templates
The Ohio History Connection has created some templates for letters that you can write to the editor of your local newspaper. Please edit or change to fit your personality and any personal message you want to convey. Send letters to the editor during the week of February 10-14, so that they coincide with our advertising in Ohio newspapers the following week.

Format: Letters to the Editor templates are in a Microsoft Word doc file.

Click to download Letters to the Editor Templates

Talking Points

The Ohio History Connection has created generic talking points that anyone can use to start a conversation or share quick information about the Ohio History Tax Check-Off.

Format: Talking Points are in a Microsoft Word doc file.

Click to download Talking Points.